Case Study
Added 295 Properties to a Holiday Home Management Company with Data-Driven Performance Marketing
Vasai Homes, a well-established holiday home management company, aimed to expand its portfolio and strengthen its market presence.
However, their lead generation efforts faced significant hurdles:
- Low-quality leads
- High Cost Per Lead (CPL)
- Inefficient conversion rates
- Lack of targeted marketing strategy
Challenge
Solution
GrowProp’s performance marketing experts employed a multi-faceted strategy:
Targeted Landing Pages
Created localized landing pages highlighting Casa Rentals’ expertise in high-demand areas for luxury holiday homes.
Multi-Channel Paid Media
- Google Ads: Targeted search campaigns focusing on high-intent keywords.
- Meta Ads: Social media campaigns targeting property owners in specific demographics.
- Retargeting: Engaging users who interacted with Casa Rentals’ online presence.
- WhatsApp and Email: Personalized communication for lead nurturing.
Results
In just 18 months, GrowProp’s data-driven approach yielded remarkable results:
- 3700+ high-quality leads generated
- 295 properties added to Casa Rentals’ portfolio (41% increase)
- 32% reduction in CPL
- 25% improvement in conversion rates
GrowProp's Impact
Our strategic performance marketing enabled Vasai Homes to:
- Enhance lead quality and quantity
- Increase property acquisitions
- Optimize marketing ROI
- Establish a strong market presence
About GrowProp
GrowProp partners with property managers to amplify their property portfolios through cutting-edge performance marketing solutions, delivering measurable results and driving business growth.
Note: Vasai Homes is a fictional name, representing a real client who wishes to remain anonymous. GrowProp adheres to confidentiality agreements, ensuring discretion while showcasing success stories.