Case Study
Added 155 Properties to OnePerfectStay, a Holiday Home Management Company with Data-Driven Performance Marketing
However, their lead generation efforts faced significant hurdles:
- Low-quality leads
- High Cost Per Lead (CPL)
- Inefficient conversion rates
- Lack of targeted marketing strategy
Challenge
Transform the lead generation process to attract high-quality property owners, reduce CPL, and increase conversions.
Solution
GrowProp’s performance marketing experts employed a multi-faceted strategy:
Targeted Landing Pages
Created localized landing pages highlighting OnePerfectStay’s expertise in high-demand areas for luxury holiday homes.
Multi-Channel Paid Media
- Google Ads: Targeted search campaigns focusing on high-intent keywords.
- Meta Ads: Social media campaigns targeting property owners in specific demographics.
- Retargeting: Engaging users who interacted with OnePerfectStay’s online presence.
- WhatsApp and Email: Personalized communication for lead nurturing.
Results
In just 24 months, GrowProp’s data-driven approach yielded remarkable results:
- 3700+ high-quality leads generated
- 155 properties added to OnePerfectStay’s portfolio (41% increase)
- 32% reduction in CPL
- 25% improvement in conversion rates
GrowProp's Impact
Our strategic performance marketing enabled OnePerfectStay to:
- Enhance lead quality and quantity
- Increase property acquisitions
- Optimize marketing ROI
- Establish a strong market presence
About GrowProp
GrowProp partners with property managers to amplify their property portfolios through cutting-edge performance marketing solutions, delivering measurable results and driving business growth.
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